CITELY QUARTERLY SECTOR INDEX · Q3 2026

Where AI cites the UK's non-profits.

The first public benchmark of how UK charities, schools and non-profits perform in Google's AI Overview. Anonymised data, real prompts, every quarter.

Live · Citely Sector Index · Q3 2026
Full report
0.0%
of AI Overviews cite the sector
0
UK orgs in cohort
0
scans this quarter
Citation rate · by topic
ranked best → worst
#01
Governance
n=136
18.4%
#02
Fundraising
n=102
16.7%
#03
Volunteers
n=85
15.3%
#04
Safeguarding
n=170
15.3%
#05
Compliance
n=103
11.7%
#06
Brand
n=10
10%
#07
AI & Mental Health
n=1
0%
See your organisation?
#01Charities Aid Foundation
Slot open
#02Save the Children International
Slot open
#03Cancer Research UK
Slot open
#04Sightsavers
Slot open
#05Islamic Relief Worldwide
Slot open
#06Archbishops' Council
Slot open
Methodology

Citely aggregates the latest scan per (organisation, prompt) across every onboarded charity, school and non-profit signed up to Citely. Brand-specific (auto-generated) prompts are excluded. Citation rate is the % of AI Overviews in which the tracked organisation appears as a cited source. The cohort is anonymised — no organisation, domain or scan is identifiable in the public report.

THE CITELY 250 · FOUNDING TARGET

The UK's top charities by donations

0 of 250 signed up. Citely Premium subscriptions from this list fund free access for the rest of the sector — small charities and grassroots non-profits across the UK.

See the full Citely 250 list
#01
Charities Aid Foundation
cafonline.org
Open
#02
Save the Children International
savethechildren.net
Open
#03
Cancer Research UK
cancerresearchuk.org
Open
#04
Sightsavers
sightsavers.org
Open
#05
Islamic Relief Worldwide
islamic-relief.org
Open
#06
Archbishops' Council
churchofengland.org
Open
#07
Royal National Lifeboat Institution
rnli.org
Open
#08
Macmillan Cancer Support
macmillan.org.uk
Open
#09
Salvation Army UK
salvationarmy.org.uk
Open
#10
British Council
britishcouncil.org
Open
#11
British Heart Foundation
bhf.org.uk
Open
#12
UK Online Giving Foundation
ukogf.org
Open
#13
RSPB
rspb.org.uk
Open
#14
Guide Dogs for the Blind Association
guidedogs.org.uk
Open
#15
RSPCA
rspca.org.uk
Open
#16
British Red Cross
redcross.org.uk
Open
#17
Football Foundation
footballfoundation.org.uk
Open
#18
UNICEF UK
unicef.org.uk
Open
#19
Great Ormond Street Hospital Children's Charity
gosh.org
Open
#20
Watch Tower Bible and Tract Society of Britain
wtbts.org
Open
#21
Marie Curie
mariecurie.org.uk
Open
#22
Alzheimer's Society
alzheimers.org.uk
Open
#23
Stewardship
stewardship.org.uk
Open
#24
Oxfam GB
oxfam.org.uk
Open
#25
Against Malaria Foundation
againstmalaria.com
Open
#26
NSPCC
nspcc.org.uk
Open
#27
The Royal British Legion
britishlegion.org.uk
Open
#28
Save the Children UK
savethechildren.org.uk
Open
#29
PDSA
pdsa.org.uk
Open
#30
The Hargreaves Foundation
thehargreavesfoundation.org
Open
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Anthony Magee
Built by · Anthony Magee · Former Trustee, Mind in Haringey

"AI gives charities, schools and non-profits a once-in-a-generation chance to amplify their voice and outcomes — to be the answer when people ask AI for help. Citely shows you where you're already cited, benchmarks you against peers, and surfaces the prompts the sector should be owning next."

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citely.co.uk · 2026 · Public quarterly index · Source data anonymised