citely.
THE AI-SEARCH BENCHMARK FOR UK CHARITIES, SCHOOLS & NON-PROFITS

Every AI answer has a source. Make sure it's yours.

People are turning to AI to share feelings, ask advice and seek support — in a more humanised way every week. Authenticity and safeguarding aren't optional. Citely shows you where you're cited, benchmarks you against peers, and surfaces the rising prompts the sector should be focusing on next.

  • Cite Safe — rising prompts the sector should own
    AI mental-health, safeguarding-adjacent, regulator-watching queries
  • Sector benchmark — not a vanity dashboard
    See where you stand against peers — anonymously
  • 35 safeguarding-heavy seed prompts
    Plus 5 auto-generated from your own homepage
  • Claude Sonnet 4.5 optimisation plan per query
    Quick Win · Content Gap · Schema · Authority
Live · Citely Sector Index · Q3 2026
Full report
0.0%
of AI Overviews cite the sector
0
UK orgs in cohort
0
scans this quarter
Citation rate · by topic
ranked best → worst
#01
Governance
n=136
18.4%
#02
Fundraising
n=102
16.7%
#03
Safeguarding
n=170
15.3%
#04
Volunteers
n=85
15.3%
#05
Compliance
n=103
11.7%
#06
Brand
n=10
10%
#07
AI & Mental Health
n=1
0%
See your organisation?
#01Charities Aid Foundation
Slot open
#02Save the Children International
Slot open
#03Cancer Research UK
Slot open
#04Sightsavers
Slot open
#05Islamic Relief Worldwide
Slot open
#06Archbishops' Council
Slot open
SHIPPING NEXT FOR PREMIUM
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ACTION

Cite Go

From AI-citation insight to live on your site in 60 seconds. Copy-paste schema, FAQs and llms.txt in your charity's voice.

FAQ schemaJSON-LDllms.txtrobots.txt
VISIBILITY

Citely Authority Score

One number trustees actually understand. Roll up retrievability, schema, citations & freshness. Watch it climb week-on-week.

67
+15 in 6 weeks · sector avg 54
Anthony Magee
Why I built Citely · Anthony Magee
"I've sat on both sides of the table — a former Trustee of Mind in Haringey, working in tech. Non-profits don't need more consulting jargon; they need content, brand voice and reach that actually move the needle. AI changes that. For the first time, charities, schools and non-profits can amplify their voice and outcomes at the same scale as the commercial world — when someone asks AI for advice, support or guidance, the answer can come from the organisations who genuinely care, not the loudest brand. Meanwhile, millions of people are turning to AI in increasingly humanised ways — to share feelings, seek support, find help. Authenticity and safeguarding aren't optional any more. I built Citely so non-profits can see where they're already cited, where the sector should be focusing next, and how to claim their rightful place in the answers AI gives the people they exist to serve."
— Anthony Magee · Former Trustee, Mind in HaringeyLinkedIn
Pricing
£9.63/ 30 days · Premium

Free for the sector we built this for — smaller UK charities & non-profits on a .org / .org.uk domain.

Premium is reserved for the UK's top-250 charities by donations, plus schools, MATs, councils and other organisations. Their subscriptions fund free access for the rest of the sector.

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